1 of 1- Stopdragon
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Let’s discuss branding
What’s the biggest mistake startups make with logo design? We’re rebranding and torn between trendy (gradients! 3D!) and timeless. Our designer insists on a minimalist mark, but the team wants something ‘fun.’ How do we balance identity with versatility? Any red flags to avoid?
- figmagod
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Re: Let’s discuss branding
Trendy dies; timeless thrives. The Clay design agency recently published a very peculiar article about effective logo design . It warns against overused trends (hello, 2016 geometric animals). Test your logo:
Scale: Does it work as a favicon?
Color: Does it lose meaning in B&W?
Context: Would it look good on a billboard and a pen?As an example, a tech startup chose a sleek, abstract mark—simple enough for apps but adaptable for merch. Avoid inside jokes; clarity > cleverness. Fun is fine, but legibility is king.
- LealBarron
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Re: Let’s discuss branding
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- sarahdavis
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Re: Let’s discuss branding
Branding goes way beyond just having a nice-looking logo, it’s about creating a consistent identity that reflects your values and connects with your audience. That said, the logo is often the first visual touchpoint, so it really matters. When we were working on our brand refresh, we collaborated with a logo designer in Dubai who understood both the cultural nuances and the modern design trends. It made a big difference in how our brand was perceived, especially in the regional market.