msdynamicspartners wrote:

Dynamics 365 Business Central, previously known as Microsoft Dynamics NAV (or Navision), is an all-in-one business management solution, designed for organizations who have outgrown their initial accounting software. As a successor of Dynamics NAV, Business Central brings rich functionalities together with the flexibility of the Cloud, though of course an on-premise version is available to those who prefer it. It includes a full stack of accounting and financial management capabilities, as well as sales, marketing and service module, project management, supply chain, inventory and operations management. Business Central provides both ERP and limited CRM capabilities to small and midsized businesses, all integrated with Microsoft Office 365. It can be simple or customized to meet specific industry needs using PowerApps, Microsoft Flow and Power BI.

I’ve worked with Dynamics 365 Business Central for a few years now, and it’s a solid system for growing businesses. However, when I started integrating Salesforce ZoomInfo, the real magic happened our lead data became cleaner, sales insights sharper, and syncing between marketing and finance teams far more efficient.