Vanity URLs are typically used to generate a memorable and easy-to-remember link for a specific web page, campaign, product or marketing initiative. Vanity URLs can be used in social media posts, ads, email marketing, business brochures, cards and presentations. Generally a customized URL is easier to remember and communicate than a long URL with complex parameters. Vanity URLs also can help to strengthen branding as the link may incorporate a company name, keyword, or Campaign name. Tracking tools and personalized links allow marketing teams to track the performance of their campaign. In general, vanity URLs create better, more memorable and user-friendly web address.